2012
Launched in 2012, the Love Matters Kenya (LMK) program—originally known as Love Matters Africa—was created to serve the African region with accurate, youth-friendly information on sexual and reproductive health and rights (SRHR). Implemented by a Kenyan team of experts in SRHR, public health, LGBTQ+ issues, and digital media, the program is funded by the Dutch Ministry of Foreign Affairs (BUZA) and focuses on delivering accessible online SRHR content tailored to the needs of young people across the continent.
January 2017 – 2019
Love Matters Kenya (LMK) transitioned to AmplifyChange funding under the Rights, Evidence, Action (REA) programme, marking a significant expansion of its scope. The initiative now includes targeted support for young LGBTQ+ communities and a stronger focus on SRHR advocacy, deepening its commitment to inclusive, rights-based digital engagement.
May 2020 – October 2024
Under the Transform Health Coalition, Africa Media Trust (AMT) played a key role in advancing the conversations around digital health technologies as a pathway to achieving Universal Health Coverage (UHC). Through strategic media campaigns, AMT raised public awareness and fostered dialogue on the importance of integrating digital tools—such as electronic health records, telemedicine, and mobile health platforms—into national health systems. These campaigns aimed to inform citizens, influence policy, and promote equitable access to digital health innovations, particularly for underserved and marginalized communities. By leveraging its expertise in digital media and advocacy, AMT contributed to building momentum for inclusive, tech-enabled health systems that leave no one behind.
January 2021
Africa Media Trust (AMT) was officially established, marking the beginning of the transition of the Love Matters Kenya (LMK) digital platforms from RNW Media to AMT. Shortly after, AMT began implementing the Right Here Right Now (RHRN) programme in collaboration with seven other local organizations. This five-year initiative, funded by the Dutch Ministry of Foreign Affairs (BUZA), focuses on advancing sexual and reproductive health and rights (SRHR) through youth-led advocacy and inclusive digital engagement.
February 2022
AMT officially attains legal status as a trust.
October 2020 – March 2021
Africa Media Trust (AMT) partnered with Marie Stopes International and Marie Stopes Kenya on the project “Securing Access to SRHR during COVID-19,” funded by Global Affairs Canada (GAC). The initiative aimed to ensure continued access to essential sexual and reproductive health services, including family planning and safe abortion, during the disruptions caused by the pandemic.
June 2021 – June 2022
Africa Media Trust (AMT) implements AMAZE, a program by Advocates for Youth, to localize and contextualize animated educational videos for young people aged 10–17 years. These engaging, age-appropriate videos cover key topics in sexual and reproductive health and rights (SRHR) and are available on the Love Matters Kenya YouTube channel here.
September – December 2021
Africa Media Trust (AMT) partnered with the Kisumu Medical and Education Trust (KMET) to implement a three-month project focused on generating demand for sexual and reproductive health and rights (SRHR) services. As a result of the campaign, KMET recorded an increase in the uptake of telecounselling services among audiences in Kisumu, highlighting the effectiveness of targeted digital engagement in expanding access to SRHR information and support.
May 2022
Africa Media Trust (AMT) launched the Love Matters Kenya Podcast in collaboration with PRX, Inc. This youth-led platform creates space for bold, honest conversations on sexual and reproductive health and rights (SRHR), general wellness, and peer-to-peer engagement—amplifying young voices and fostering open dialogue on topics often considered taboo.
2021 – 2025
Africa Media Trust (AMT) is implementing the Right Here Right Now (RHRN) programme in partnership with six other organizations. This five-year initiative, funded by the Dutch Ministry of Foreign Affairs, focuses on advancing comprehensive sexual and reproductive health and rights (SRHR) within gender-just societies, targeting young people aged 10–24 years. The program emphasizes youth-led advocacy, inclusive engagement, and the promotion of rights-based approaches to SRHR.
August 2023 – October 2024
Phase 1 of the Collective Campaign, implemented in partnership with Kenya Comms Hub and Komons, focused on shifting narratives around key issues affecting young people. The campaign addressed comprehensive sexuality education (CSE), adolescent sexuality, open SRH conversations within families, and access to safe and legal abortion. Through strategic storytelling and media engagement, the initiative aimed to foster more supportive, informed, and rights-affirming environments for young people.
October – December 2023
Africa Media Trust (AMT) partnered with the Kenya NGO Alliance Against Malaria (KENAAM) to implement a social and behavior change campaign focused on malaria prevention and treatment. The campaign aimed to raise awareness, promote healthy practices, and encourage timely access to care through targeted digital messaging and community engagement.